The new search engine is the redeployment of the computing network that Google uses to connect searchers and results. The search engine can change how the company ranks in its search engine. The companies will have to change their Search Engine Optimization(SEO) to protect their Google ranking.

Google is not changing the user interface as part of the Caffeine update. So the average user is not likely to be surprised by the way results appear. The update does not affect the ranking of ads on the search engine.

“For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google’s web search, it’s the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions,” wrote the company blog.

“Google makes constant changes to its search algorithms and infrastructure, but such a change in this magnitude has not been done since 2006,” said Matt Cutts, Principal Engineer, Google.

The search page is identical to the classic, clean Google web page.

Google is opening a web developer preview to collect the feedback regarding how Caffeine performs compared to its current search engine and is not looking for comparisons to offerings from rival internet firms.

Microsoft has been praising the momentum of its recently-launched Bing search engine and is believed to take long term approach for closing the gap with Google. Microsoft has also announced a tie-up with Yahoo. Google has a two-third share in the search engine market, as Yahoo stands second and Microsoft at third in a search engine market.

Microsoft Corp.’s Bing has beaten Google Inc. to the punch.

Google has been rumored to be casting an eye toward creating a tool for searching social networking sites, like Twitter. But today, Bing came out and did it.

When someone does a search on Bing for Al Gore in association with Twitter, for instance, the user should see Gore’s latest tweets come up among the search results.

If online chatter succeeds, Bing won’t be alone for long in offering this Twitter-search feature.

A possible Google microblogging search service that would focus on finding Twitter posts has been the subject of online chatter in recent weeks.

The truth, though, is that the change is not nearly as dramatic as it appears at a glance. While Bing has, according to certain data, minimally increased Microsoft’s search market share, Google’s position has not significantly shifted.

Bing vs. Google: The Buzz

All the buzz comes from a new search market analysis by Web stats company StatCounter. Bing, the researchers say, secured 8.23 percent of all U.S.-based searches for the month of June. (Bing officially launched on June 3.) The previous month, StatCounter shows Microsoft sitting at 7.81 percent of U.S. searches. That amounts to a month-to-month increase of just under half a percentage point following Bing’s debut.

Google, during that same time span, dropped from 78.72 percent to 78.48 of U.S. searches — a decrease of 0.24 percent, according to StatCounter’s data. Looking back to April, the difference becomes slightly less apt to be obliterated by a sneeze: Google’s two-month drop amounts to 0.59 percent, while Microsoft’s April-to-June gain comes out to 1.02 percent.

In an attempt to get more users, Microsoft has added SearchPerks to its Live Search service.

But, unless you have Internet Explorer 6.0, you aren’t even able to access the SearchPerks registration form. Yep. In order to test out SearchPerks you need to have IE 6 or higher. That’s a deal breaker right there.

With only a 9% market share compared with Google’s 60%, Microsoft refuses to give up on the search market. And you have to admire that fact – despite the failed Yahoo acquisition (which Google sidled up and snagged), it’s full steam ahead! Microsoft will not quit – but it will pay you to use Live Search.

So what is SearchPerks? Registered users agree to download a usage tracking program and then earn one ticket per every Live Search query (up to 25 tickets per day) until the program ends in April. Users can then redeem their tickets for prizes or donate the rewards to charity.

As interesting as it sounds, the SearchPerks registration page has a bit of a late-night infomercial feel to it. Things like “the sooner you sign up, the more opportunity you have to earn tickets!” are reminiscent of the “act now to receive your second Magic Bullet completely free!” But then again, perks persuade people to buy (or in this case, be bought).

By offering up SearchPerks to attract users, has Microsoft inadvertently proved Google’s strength? The search engine should speak for itself, no gimmicks necessary.