Start being wrong and suddenly anything is possible. You’re no longer trying to be infallible. You’re in the unknown. There’s no way of knowing what can happen, but there’s more chance of it being amazing than if you try to be right.

Of course, being wrong is a risk. People worry about suggesting stupid ideas because of what others will think. You will have been in meetings where new thinking has been called for, at your original suggestion.

Instead of saying, ‘That’s the kind of suggestion that leads us to a novel solution’, the room goes quiet, they look up to the ceiling, roll their eyes and return to the discussion.

Risks are a measure of people. People who won’t take them are trying to preserve what they have. People who do take them often end up by having more. Some risks have a future, and some people call them wrong. But being right may be like walking backwards proving where you’ve been. Being wrong isn’t in the future, or in the past. Being wrong isn’t anywhere but being here. Best place to be, eh?

A new idea can be either unfamiliar or silly or both. It can’t be judged by description. It needs to be done to exist. It is unlikely that anyone will sanction the cost of something they don’t understand; therefore you have no choice but to do it yourself. At whatever cost.

You may have to beg, steal and borrow to get it done. But that’s for you to work out how you do it. It’s exiting, it’s difficult and it’s fun. If it was easy anyone could do it.