What is the issue? One of the most common challenges search engines run into when indexing a website is identifying and consolidating duplicate pages. Duplicates can occur when any given webpage has multiple URLs that point to it. For example: URL Description http://mysite.com A webmaster may consider this their authoritative or canonical URL for their homepage. http://www.mysite.com However, you can add ‘www’ to most websites and still get the same home page. http://mysite.com/default.aspx You can also often add the specific filename of the homepage and get the same page http://mysite.com/default.aspx?promo=ABC Many...

Google has unveiled the preview version of Caffeine, a new search engine technology which promises to “push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.” The new search engine is the redeployment of the computing network that Google uses to connect searchers and results. The search engine can change how the company ranks in its search engine. The companies will have to change their Search Engine Optimization(SEO) to protect their Google ranking. Google is not changing the user interface as part of the Caffeine update. So the average user...

Day before I posted about Bing Vs Google, this is certainly one area where Microsoft Bing has outdone Google. Microsoft Corp.’s Bing has beaten Google Inc. to the punch. Google has been rumored to be casting an eye toward creating a tool for searching social networking sites, like Twitter. But today, Bing came out and did it. When someone does a search on Bing for Al Gore in association with Twitter, for instance, the user should see Gore’s latest tweets come up among the search results. If online chatter succeeds, Bing won’t be alone for long in offering this Twitter-search...

Have you heard the news? Microsoft’s Bing is taking a bite out of Google, boasting first-month market share gains while the competition’s stronghold slips away! At least, that’s what some headlines around the Web might lead you to believe this week. The truth, though, is that the change is not nearly as dramatic as it appears at a glance. While Bing has, according to certain data, minimally increased Microsoft’s search market share, Google’s position has not significantly shifted. Bing vs. Google: The Buzz All the buzz comes from a new search market analysis by Web...

  In an attempt to get more users, Microsoft has added SearchPerks to its Live Search service. But, unless you have Internet Explorer 6.0, you aren’t even able to access the SearchPerks registration form. Yep. In order to test out SearchPerks you need to have IE 6 or higher. That’s a deal breaker right there. With only a 9% market share compared with Google’s 60%, Microsoft refuses to give up on the search market. And you have to admire that fact – despite the failed Yahoo acquisition (which Google sidled up and snagged), it’s full steam ahead! Microsoft will not quit – but it will...