Jan 2nd, 2009 | 1 Comment
Google Inc. is pushing users of its Gmail  e-mail service to dump Microsoft Corp.’s Internet Explorer for its own Chrome browser or Mozilla Corp.’s Firefox.

When users of IE6 reach Gmail.com, a “Get faster Gmail” message appears in the Web-based service’s menu bar. The message, in turn, links to a page on Google’s Web site that touts Chrome and Firefox 3 as being “twice as fast” at running Gmail.

Last week, the Gmail site also displayed the message to users browsing with Microsoft’s IE7, but Google has since discarded that version of the notice. Users running other browsers, including Apple Inc.’s Safari and Opera Software ASA’s namesake browser, haven’t been shown the speed-up message.

Google currently lists IE7, Firefox 2.0 and later releases, Chrome and Safari as the only supported browsers for Gmail . Others, including Opera and older editions of IE, Firefox and Safari, can be used to access the e-mail service but aren’t able to handle some of its features.

More than 21% of users who browsed the Internet last month ran IE6, according to Web metrics company Net Applications Inc. IE7, meanwhile, accounted for about 48% of the browser market during November, with Firefox 3 in third place with nearly 16%.

Google has been aggressively marketing Chrome since it stripped the browser of its beta label earlier this month. A day later, for example, Google dropped Firefox as the default browser bundled with Google Pack application bundle and added Chrome in its place.

Google, Mozilla and WebKit — the open-source project that provides the engine for Apple’s Safari — have spent much of the second half of this year trumpeting JavaScript performance improvements , a necessary move, they say, to make Gmail and other Web applications run at speeds similar to that of traditional desktop software.

Written by Ajay Matharu

January 2nd, 2009 at 4:11 am

Oct 4th, 2008 | No Comments

 

In an attempt to get more users, Microsoft has added SearchPerks to its Live Search service.

But, unless you have Internet Explorer 6.0, you aren’t even able to access the SearchPerks registration form. Yep. In order to test out SearchPerks you need to have IE 6 or higher. That’s a deal breaker right there.

With only a 9% market share compared with Google’s 60%, Microsoft refuses to give up on the search market. And you have to admire that fact – despite the failed Yahoo acquisition (which Google sidled up and snagged), it’s full steam ahead! Microsoft will not quit – but it will pay you to use Live Search.

So what is SearchPerks? Registered users agree to download a usage tracking program and then earn one ticket per every Live Search query (up to 25 tickets per day) until the program ends in April. Users can then redeem their tickets for prizes or donate the rewards to charity.

As interesting as it sounds, the SearchPerks registration page has a bit of a late-night infomercial feel to it. Things like “the sooner you sign up, the more opportunity you have to earn tickets!” are reminiscent of the “act now to receive your second Magic Bullet completely free!” But then again, perks persuade people to buy (or in this case, be bought).

By offering up SearchPerks to attract users, has Microsoft inadvertently proved Google’s strength? The search engine should speak for itself, no gimmicks necessary.

Written by Ajay Matharu

October 4th, 2008 at 3:42 am

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